eChic Blog - building your business

What is a hashtag  and why would I use one?  #WhatIsAHashTag

What is a hashtag and why would I use one? #WhatIsAHashTag

If you use social media the question 'what are these # all about?" may have crossed your mind.


Fear not, all will be explained.

WhatIsAHashTag

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Bella & Lace - Kate Pearson

Bella & Lace - Kate Pearson

The thought of doing my web site made me so anxious but you all made the process so easy....
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Morale building Monday

Morale building Monday

Efficient businesses have fun too.

Here are some fun ideas for a team builder or lunch time morale moment, courtesy of our after school science and technology programme.

Office Catapults

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If you read only one blog this week, make it this article on eCommerce legalities

If you read only one blog this week, make it this article on eCommerce legalities

Shopify has just put together a really useful country by country guide to law for online shops.

Check out the legal ways to maximize the potential of your brand while complying with the laws applicable to you.If you read only one blog this week, make it this article on eCommerce legalities...
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Monique Arnheim - Reed Online Retailer Case Study

Monique Arnheim - Reed Online Retailer Case Study

Thank you so much for all your help on this project....
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Pet Friends Bush Fire Appeal

Pet Friends Bush Fire Appeal

We helped Dr Chris's charity rapidly put together a website to accept donations for vet care for pets burnt and lost during the recent 
Blue Mountains bush fires....
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Tracey Taylor

Tracey Taylor

Hi Kim,

Thank you so much for all the effort you put into class. I really enjoyed coming to class each week. It's a joy you see someone so commited, passionate about they do.

All the best,

Tracey Taylor

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Great Bikes

Great Bikes

Thank you for all the work done to make our website more presentable and professional....
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4 ways to turn visitors to your website into buyers

4 ways to turn visitors to your website into buyers

4 ways to turn visitors to your website into buyers

How to make your website SELL not just look pretty.

4 key ways to think about why users do or don't purchase.

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Sometimes great photos just happen

Sometimes great photos just happen

Sometimes great photos just happen

I asked Natalie at elverddesigns.com to tell me who took this wonderful image for her site. The response was a bit of a surprise

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Trevor Badelt – TB BUILD – Friendly, honest and professional building and carpentry services

Trevor Badelt – TB BUILD – Friendly, honest and professional building and carpentry services

Kim Carruthers was essential to developing our web site, without her we would never have undertaken the project at this time. Her gentle encouragement and skill made the process unfold with ease....
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Holly Sherman, HOLLY JEAN – Gorgeous, stylish, practical gifts for mother and child

Holly Sherman, HOLLY JEAN – Gorgeous, stylish, practical gifts for mother and child

Kim was recommended to me by a friend in my women in business group.  It’s been so refreshing to work with someone who explains things in ‘real terms’!  I already had a website for my business but I wasn’t happy with the e-commerce component. ...
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Nichola Zammit, The Gallery Shop – gorgeous Art work and Homewares with an Aboriginal and Fair Trade twist

Nichola Zammit, The Gallery Shop – gorgeous Art work and Homewares with an Aboriginal and Fair Trade twist

Working with Kim on building our new website was a true pleasure. I have and will continue to highly recommend her!...
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Are you afraid of your customers?

Are you afraid of your customers?

Why getting out there and daring to interact with your customers (scary I know for us web denizens) is essential for your eCommerce business.Are you afraid of your customers?...
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Is your About Us Page letting you down?

Is your About Us Page letting you down?


Is your About Us Page letting you down?Do you know how many of your clients look at your ‘about us’ page? On most websites it is either the 2nd or 3rd most visited page on the site. Ask yourself ‘Is my ‘About’ page selling for me?’ then fix it!...
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Beware emails and cold calls advertising SEO services - and how to get REAL traffic instead

Beware emails and cold calls advertising SEO services - and how to get REAL traffic instead

If you are anything like me you get several emails a week offering SEO services that seem too good to be true. The answer is that in many if not most cases, they are....
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What are your new year's resolutions for your website?

What are your new year's resolutions for your website?

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Some tips for getting a good product photo

Some tips for getting a good product photo

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Were you looking for eDemystified?

Were you looking for eDemystified?

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A really good article about Merchant Accounts and Payment Gateways

A really good article about Merchant Accounts and Payment Gateways

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Social Media– Listening to your customers

Social Media– Listening to your customers

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Selling your designs in small runs on lots of different things

Selling your designs in small runs on lots of different things

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Always open?

Always open?

Your shop is closed. Even you need to sleep sometime.
A customer is standing in front of your shop window admiring something in your shop window.
How easy are you making it for your client to buy that product right now?
I hope you at least have your web address printed on your shop window.
But you can make it even easier.

QR codes on window

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Using excerpts when blogging - improve your search engine ratings (SEO)

Using excerpts when blogging - improve your search engine ratings (SEO)

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Fonts: serif and sans-serif

Fonts: serif and sans-serif

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Registering your blog with Networked Blogs

Registering your blog with Networked Blogs

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Photoshop for shop keepers - a how to guide to the basic tools you need to know

Photoshop for shop keepers - a how to guide to the basic tools you need to know

A little editing can turn a great photo in to a great product photograph.

bag with and without background removed

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Taking a good product photo

Taking a good product photo

If you are still getting your business off the ground, chances are you are still taking your own product, blog and general website photos. I’m going to post a few tutorials over the next few weeks about how to manipulate your photographs in Photoshop.

flash shadow and in focus background

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What is 'SEO' anyway?

What is 'SEO' anyway?

SEO stands for Search Engine Optimization. Which basically means 'how do I make my site as attractive as possible to Search Engines, so that my site ends up on the front page of Google and Bing'.

WHAT IS 'SEO' ANYWAY? bing

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How often should you post?

How often should you post?

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Why should you blog?

Why should you blog?

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