Shopify just wrote a really great article about the importance of analytics for all online store business owners who are new to Ecommerce Analytics. This guide will give you a better understanding of how you can gain insight to get a complete picture of your customers, marketing and sales activities so you know your site is working for you!
You've got that sinking feeling. Someone had placed an order on your Shopify store for $500, and somehow the total had come down to $10. Your first thought: you've been hacked.
You haven't. What actually happened is simpler, and luckily easier to fix. You had a discount code sitting in your Shopify account called "FREE", or something equally easy to guess. Someone at checkout has just ... typed it in. And it worked.
Here's what it means and what to do.
This is a stellar example of what happens when you consistently show up and put your genuine self into your content.
Writers and journalists are always looking for authentic voices, and if you're publishing regularly, you're infinitely easier to find. Read how Chris did it.
