How to make scientific wild ass guesses about what could be costing you sales, and how to improve on those areas of your site. Click here to download the presentation This is the work I presented last week as part of the KickStarter Workshop at the Reed Online Retailer Conference in Sydney. The topic was Website Optimization, or how to serve your customers better to increase sales
You've got that sinking feeling. Someone had placed an order on your Shopify store for $500, and somehow the total had come down to $10. Your first thought: you've been hacked.
You haven't. What actually happened is simpler, and luckily easier to fix. You had a discount code sitting in your Shopify account called "FREE", or something equally easy to guess. Someone at checkout has just ... typed it in. And it worked.
Here's what it means and what to do.
This is a stellar example of what happens when you consistently show up and put your genuine self into your content.
Writers and journalists are always looking for authentic voices, and if you're publishing regularly, you're infinitely easier to find. Read how Chris did it.
