How to make scientific wild ass guesses about what could be costing you sales, and how to improve on those areas of your site. Click here to download the presentation This is the work I presented last week as part of the KickStarter Workshop at the Reed Online Retailer Conference in Sydney. The topic was Website Optimization, or how to serve your customers better to increase sales
This is a stellar example of what happens when you consistently show up and put your genuine self into your content.
Writers and journalists are always looking for authentic voices, and if you're publishing regularly, you're infinitely easier to find. Read how Chris did it.
From June 3 2026, Shopify is making some small changes to the information it asks your customers for when they check out. Nothing big, but it's worth knowing about so there are no surprises.
A client forwarded me an email today. Subject line: "WHOIS Data Confirmation for yourdomain.com." Sender: registrar@registrar.shopify.com. She asks "Is this legit? And why is my address in there?!"
