If you have a limited marketing budget, there’s one digital marketing channel you cannot afford to ignore: email.
Despite many years of grim predictions that email would be superseded by social media and instant messaging, the fact remains thatemail continues to outperform other digital channels, particularly for ecommerce businesses.
So, when you build a list of engaged email contacts, you're building a tangible business asset.
But ‘email marketing’ doesnotmean the 'spam' that clogs junk folders. Effective email marketing empowers you to send theright content, to the right people, at the right time.
If you want to increase your email revenue by a factor of 4x or more, there are two things you need to do: Automate and Segment.
Google ‘email marketing platforms’ and you’ll finda plethora of email platforms to compare and choose between - in fact, about 229 million search results -good luck with that!
Some of the more popular platforms are: Active Campaign, Campaign Monitor, Klaviyo and Mailchimp. All these platforms are very capable and offer automation. Take your pick!
But when it comes to segmentation, the best email marketing tool currently available is Klaviyo. It’s ability to segment is beyond compare. It is also one of the few email platforms designedspecificallyfor ecommerce.
Klaviyo is more than an email platform. It’s like a defacto CRM. Use it to identify and engage with your best customers. Segment by average order value or lifetime value. And much more.
It can be installed and set up by anyone. But to maximise the ROI, you might like to consider hiring a Klaviyo expert.
eChic is happy to be the preferred integration partner for Finlayson Digital - a certified ‘Klaviyo Master’. For a limited time only, Finlayson Digital is offering Shopify merchants aFREE install and basic configuration of Klaviyo - absolutely no strings attached!