The Benefits of Klaviyo

Are you leaving money on the table?

If you have a limited marketing budget, there’s one digital marketing channel you cannot afford to ignore: email.

Despite many years of grim predictions that email would be superseded by social media and instant messaging, the fact remains thatemail continues to outperform other digital channels, particularly for ecommerce businesses.

• Email delivers the best ROI on digital marketing spend.
• Email converts and retains customers better than any other channel. If you're not generating at least 20-25% of your revenue from email, you are leaving money on the table.
• Email is an ‘owned’ channel. Unlike SEO, paid search or paid display ads, you’re not at the mercy of third party algorithms. As long as you adhere to email best practice, you can continue to grow andowna direct channel with customers. 

So, when you build a list of engaged email contacts, you're building a tangible business asset.

But ‘email marketing’ doesnotmean the 'spam' that clogs junk folders. Effective email marketing empowers you to send theright content, to the right people, at the right time.

If you want to increase your email revenue by a factor of 4x or more, there are two things you need to do: Automate and Segment.

Automation

• Automated emails generate 4x more revenue per recipient than campaign emails
• They may take longer to set up and optimise. But once created, automated emails continue to work in the background while you sleep... or work on something else
• Over time, automated emails generate more revenue than campaign emails

Segmentation

• Not all customers are equal. Find and retain the customers who make you money
• Use this data to find more customers with similar intent
• Let go of the customers who are costing you money
• Sending to an engaged audience means better open and click rates, which improves results and list reputation

Wondering which email marketing software to choose?

Google ‘email marketing platforms’ and you’ll finda plethora of email platforms to compare and choose between - in fact, about 229 million search results -good luck with that!

Some of the more popular platforms are: Active Campaign, Campaign Monitor, Klaviyo and Mailchimp. All these platforms are very capable and offer automation. Take your pick!

But when it comes to segmentation, the best email marketing tool currently available is Klaviyo. It’s ability to segment is beyond compare. It is also one of the few email platforms designedspecificallyfor ecommerce.

Klaviyo is more than an email platform. It’s like a defacto CRM. Use it to identify and engage with your best customers. Segment by average order value or lifetime value. And much more.

It can be installed and set up by anyone. But to maximise the ROI, you might like to consider hiring a Klaviyo expert.

eChic is happy to be the preferred integration partner for Finlayson Digital - a certified ‘Klaviyo Master’. For a limited time only, Finlayson Digital is offering Shopify merchants aFREE install and basic configuration of Klaviyo - absolutely no strings attached!  

To find out more and get started forfree,click here.