but so does email right? Mailchimp takes care of all the pesky stuff like storing email addresses, names and birthdays. It also handles letting people subscribe (either on your website, a link in your email signature or from somewhere like facebook) and unsubscribe, helping to avoid your email getting stuck in junk mail filters. You can also set up all sorts of sexy automations. Did we just use 'sexy' when talking about email? We need to get out more!
Create a list, and deciding what you might need to know about your shoppers TO SERVE THEM BETTER
Mailchimp automation lets you do lots of cool stuff automatically (it isn't just a clever name). You can send a series of welcome emails and a discount code to Shoppers when they first sign up, you can email them a card on their birthday, or when they've ordered a lot on your website.
Need ideas of how to make Mailchimp work for you, or just stuck on how to get started? I'm happy to have a chat