Learn more about the importance of Ecommerce Analytics - Great guide for beginners!
There is a glitch on some Shopify stores in the Abandoned cart notifications.
To check if this is happening to you, go to admin/settings/notifications, and click into Abandoned Cart. If you see the message "Body is missing the {{ custom_message }} drop." then your abandonment messages are probably scrambled.
Your shop is closed. Even you need to sleep sometime.
A customer is standing in front of your shop window admiring something in your shop window.
How easy are you making it for your client to buy that product right now?
I hope you at least have your web address printed on your shop window.
But you can make it even easier.