A customer is standing in front of your shop window admiring something in your shop window.
How easy are you making it for your client to buy that product right now?
I hope you at least have your web address printed on your shop window.
But you can make it even easier.
A QR code (aka 2D barcode) is a picture that has a web address in it. That customer can point their mobile phone camera at it, click the find button, and instantly be taken to any webpage you desire, for example your web page front page, your products pages, your Facebook, twitter or Linked in pages.
How do you do it? Easy, find a QR code generator on the web (see below) and put in the web address you want. It will generate a .jpg file that you can put into your printed materials (e.g. the back of your business card, fliers, window signage, and even on your physical products).
Here is a code generator from Telstra that also lets you set up your QR code to allow your customers to SMS or email you, call you or display text on their phone (useful if you want to display more information about a specific product)
REMEMBER: Always test your QR codes before putting them into your documentation, and again after you’ve had your documents printed and before distributing them to customers!
"The fantastic team at eChic.com.au really know their craft! They don't just build and design websites, but they really understand the needs, concerns and challenges that the small business owner has; whether they are just starting out or they are seasoned entrepreneurs.
Kim and her team, and a special shout out to Tina and Nicole, have worked on two websites for me now, and both times I hade always felt I was in safe and competent hands. They clearly explained everything during the project, and as a non-techie person I never felt I was talked down or any comments dismissed.
I wholeheartedly recommend eChic for all your eCommerce website needs . They are very approachable and offered me great value for my websites."
"The team and eChic were very helpful and were on hand to sort out any
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I had fabulous support from your team all the way who were patient with my inadequacies.
Everyone listened to what I wanted and implemented my requests.
The process was good and streamlined."Jacqui