Using excerpts when blogging - improve your search engine ratings (SEO)

Shopify lets you copy and paste a part of your blog articles to an ‘excerpt’. Shopify SEO excerpt This does two things – if you are using the ‘show blog on front page’ option or pushing your blog to Facebook, it means you choose the best piece text which goes to the front page. It also means that users only download the excerpt initially (giving them faster browsing) and then they click through to see the remaining text if they want to, which gives your site more ‘clicks’ (which improves your Google ranking). It is not difficult to use – just create your blog post, then copy the piece you want, click add excerpt and paste it in there. Remember to save your blog afterwards.


Also in eChic Blog - building your business

Scam Emails - what to look out for
Scam Emails - what to look out for

Scam emails - what to look out for
Read More
Adding Facebook Pixel on your website
Adding Facebook Pixel on your website

Have you connected the new Facebook Sales Channel in shopify yet?  If so, you have now activated the Facebook, Instagram shopping as well as the Facebook Ad Marketing.    What about the Facebook Pixel?  Have you added or created a Facebook pixel for your website?    Is your Facebook Pixel working correctly? 

The Facebook pixel once added to your website not only measures the effectiveness of advertising, tracks customers actions on your store but will help drive more sales. 
Read More
OneSaas Xero users - you may need a new app
OneSaas Xero users - you may need a new app

Thanks to Ben and the team at https://theinappropriategiftco.com/  for the heads up -
OneSaas has been acquired by Intuit, maker of QuickBooks Financial Management Software. Which means if you are using OneSaas to hook up to XERO, you've now got to find a new app.

Which app to use will depend on what else you are hooking up to, but watch this space.
Read More

Subscribe