Fonts: serif and sans-serif

I was asked today about the difference between sans-serif and serif fonts, and if it is possible to convert one into the other.

This article gives a lot of information about fonts and is a great starting point. http://en.wikipedia.org/wiki/Serif

These fonts below are considered ‘web safe’ – i.e. they will work on the vast majority of computers and devices without looking weird. As you can see, some are serif, and some are san’s serif.

A font is either generally either serif or sans-serif, you can’t just flick a switch to change it from one to another.

Mixing the two is generally not a great idea – it makes the website look messy. Choose one or two, and stick with them through your site.

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Adding Facebook Pixel on your website

facebook pixel Facebook sales channel

Have you connected the new Facebook Sales Channel in shopify yet? If so, you have now activated the Facebook, Instagram shopping as well as the Facebook Ad Marketing. What about the Facebook Pixel? Have you added or created a Facebook pixel for your website? Is your Facebook Pixel working correctly?

The Facebook pixel once added to your website not only measures the effectiveness of advertising, tracks customers actions on your store but will help drive more sales.

OneSaas Xero users - you may need a new app

Thanks to Ben and the team at https://theinappropriategiftco.com/ for the heads up -
OneSaas has been acquired by Intuit, maker of QuickBooks Financial Management Software. Which means if you are using OneSaas to hook up to XERO, you've now got to find a new app.

Which app to use will depend on what else you are hooking up to, but watch this space.

Fonts: serif and sans-serif

Also in eChic Blog - building your business

Scam Emails - what to look out for

Adding Facebook Pixel on your website

OneSaas Xero users - you may need a new app

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