I presented at the Birth of an Online Retailer workshop at the Online Retailer Expo today.
I spoke about conversion - how to make your website SELL not just look pretty.
4 key ways to think about why users do or don't purchase
- Anxiety
- Friction
- Mindset
- Persuasion
You can read more here
How to make your website convert browsers into sellers.
You've got that sinking feeling. Someone had placed an order on your Shopify store for $500, and somehow the total had come down to $10. Your first thought: you've been hacked.
You haven't. What actually happened is simpler, and luckily easier to fix. You had a discount code sitting in your Shopify account called "FREE", or something equally easy to guess. Someone at checkout has just ... typed it in. And it worked.
Here's what it means and what to do.
This is a stellar example of what happens when you consistently show up and put your genuine self into your content.
Writers and journalists are always looking for authentic voices, and if you're publishing regularly, you're infinitely easier to find. Read how Chris did it.
