I presented at the Birth of an Online Retailer workshop at the Online Retailer Expo today.
I spoke about conversion - how to make your website SELL not just look pretty.
4 key ways to think about why users do or don't purchase
- Anxiety
- Friction
- Mindset
- Persuasion
You can read more here
How to make your website convert browsers into sellers.
This is a stellar example of what happens when you consistently show up and put your genuine self into your content.
Writers and journalists are always looking for authentic voices, and if you're publishing regularly, you're infinitely easier to find. Read how Chris did it.
From June 3 2026, Shopify is making some small changes to the information it asks your customers for when they check out. Nothing big, but it's worth knowing about so there are no surprises.
A client forwarded me an email today. Subject line: "WHOIS Data Confirmation for yourdomain.com." Sender: registrar@registrar.shopify.com. She asks "Is this legit? And why is my address in there?!"
