Blogging tells customers that you are still in business. There are a lot of 'dead' sites out there - an active blog reassures your customers that you are still alive, kicking and shipping product!
It improves your Google ranking.
It makes you think about what is going on in your industry.
It showcases your products, interests, and business
Cloudflare outage is affecting access to SOME Shopify Sites from Some locations.At approx. 5pm on 21/6/22 there was a Cloudflare outage. Cloudflare provides a performance/security layer for Shopify and many other websites.
UPDATE: here is Cloudflare’s incident report:
https://blog.cloudflare.com/cloudflare-outage-on-june-21-2022/