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Reviews and Testimonials: Harness the voice of your customers

Most ecommerce businesses can benefit from investing some time into a testimonial collection process.

Whether you decide to use a tool to automate the process, outsource the work to an expert, or tackle testimonial collection on your own, find a way to unearth and surface positive sentiment from past customers. It can be a powerful way to win over new customers.

Guidelines for reviews

The following best practices can be helpful when leaving reviews:

  • Provide honest and constructive feedback in your review. It should describe your job and mention specific details about your experience working with the expert.

  • If you’re leaving a positive review, then explain why your experience was great. For example, leaving a review that says, “This expert is amazing!” doesn’t explain how the expert did a great job.

Where to spotlight testimonials

Once you’ve started gathering testimonials, there are a few different places you should spotlight them to make sure you’re using them to their fullest potential such as product page, testimonial page, social media.