Shades of Pale is a trusted family business with over 20 years of experience in the decorative antiques trade. With a deep passion for history and craftsmanship. They travel extensively across Europe, meticulously sourcing rare and distinctive pieces that embody the rich heritage of French, Swedish, Dutch, and other European antiques.
Shades Of Pale recently expanded into a fabulous new space on the border of Annandale and Leichhardt plus online.
We enjoyed helping Bella showcase the beautiful pieces using the Forge theme. We helped create several different product templates, purchase and shipping options to cover the various types of pieces, from art, armchairs to armoires.
> Visit Shades of Pale
The results speak for themselves – within hours of the new site going live, we secured new sales, proving that the improvements made an immediate impact on our conversion rates. It was incredible to see such quick validation of the work we'd done together. The entire experience has been so positive that I'm confident we'll continue partnering with eChic as our store scales and grows.
> visit Biker Torque
Went above and beyond and really worked to our specific out of the box needs. Highly recommend
> visit Hummingly
