I caught Alfreda E Elvendottir in the pantry this morning. She was clearly trying to get into the Nutella, and like me can't get the top off any jar my husband has put the lid on.
If you sell jar, bottle or can openers, you and the Elf need each other.
That said, I fear the mess she will make once she does find a way.
This is a stellar example of what happens when you consistently show up and put your genuine self into your content.
Writers and journalists are always looking for authentic voices, and if you're publishing regularly, you're infinitely easier to find. Read how Chris did it.
From June 3 2026, Shopify is making some small changes to the information it asks your customers for when they check out. Nothing big, but it's worth knowing about so there are no surprises.
A client forwarded me an email today. Subject line: "WHOIS Data Confirmation for yourdomain.com." Sender: registrar@registrar.shopify.com. She asks "Is this legit? And why is my address in there?!"
