Who are your favourite customers?

When we being a project one of our first questions is 'tell us about your perfect customer'.

On of the clearest things we see watching our clients go from strength to strength is the success of those who define their target market really really tightly, then work to totally meet the needs of those target customers. The Chocolate Yogis don't try to make chocolate for everyone (I mean, who doesn't like chocolate?), they make a very tight range that satisfies the needs of vegan and dairy free customers.  Duskii doesn't try to sell wetsuits at every price point or style - it has a brilliant range of gear focused at the surfing fashionista. Vintage Venusdoesn't sell prints of just any art - they know they have a loyal following in vintage art prints, and prints work beautifully for them in the size and format they want.

My heart sinks when I hear a vague answer, usually followed by 'but really, I want to sell to everyone'. By trying to server everyone we end up serving no-one.

Sure we sometimes need to try a few different things to figure out where our business sweet spot is (my favorite analogy is throwing spaghetti at the fridge and seeing what sticks), but target and try, don't just constantly take a scatter gun approach.

If you have a client base already, take a hard look at it. Circle every customer who you loved (and made a profit) serving and served well - now figure out what they have in common, and how to find more of them and serve them even better.

If you don't yet have a base, make an educated guess, target your efforts at that assume client profile, and then refine it based on results.



Also in eChic Blog - building your business

Scam Emails - what to look out for
Scam Emails - what to look out for

Scam emails - what to look out for
Read More
Adding Facebook Pixel on your website
Adding Facebook Pixel on your website

Have you connected the new Facebook Sales Channel in shopify yet?  If so, you have now activated the Facebook, Instagram shopping as well as the Facebook Ad Marketing.    What about the Facebook Pixel?  Have you added or created a Facebook pixel for your website?    Is your Facebook Pixel working correctly? 

The Facebook pixel once added to your website not only measures the effectiveness of advertising, tracks customers actions on your store but will help drive more sales. 
Read More
OneSaas Xero users - you may need a new app
OneSaas Xero users - you may need a new app

Thanks to Ben and the team at https://theinappropriategiftco.com/  for the heads up -
OneSaas has been acquired by Intuit, maker of QuickBooks Financial Management Software. Which means if you are using OneSaas to hook up to XERO, you've now got to find a new app.

Which app to use will depend on what else you are hooking up to, but watch this space.
Read More

Subscribe